The New Balance 990 was the brainchild of a brand committed to innovation. At a time when sneakers were primarily seen as utilitarian, New Balance dared to create a premium product that combined cutting-edge technology with timeless design. The original 990 was priced at $100, making it the most expensive running shoe of its era. However, its exceptional quality and performance justified the price tag, earning it a loyal following among athletes and enthusiasts alike.

Evolution and Innovation

Over the decades, the New Balance 990 has undergone several updates to keep pace with modern demands. The shoe has seen five iterations, each incorporating advancements in materials and technology. For instance, the 990v5, released in 2019, features an ENCAP midsole for enhanced stability and a Ortholite insole for superior cushioning. Despite these updates, the essence of the 990 remains unchanged—a commitment to craftsmanship and comfort.

Beyond the Run

While the New Balance 990 was originally designed for running, its appeal has transcended its athletic roots. The shoe's clean, understated design has made it a favorite among sneakerheads and fashion influencers. Its classic silhouette, paired with premium materials like suede and mesh, ensures it complements a wide range of styles, from casual streetwear to smart-casual outfits. The 990 has truly become a symbol of style and substance.

Discover the New Balance 990 Collection

For those interested in exploring the diverse range of New Balance 990 models, an incredible resource is available. This comprehensive product spreadsheet

Why the New Balance 990 Endures